The transfer market in the summer of 2020 has closed, and the arms race of the Serie A powers has also been settled. As one of the traditional northern top three, AC Milan has naturally received a lot of attention. In the summer window this year, the Rossoneri has changed from its previous large-scale efforts and followed the economical route of renting, and did not bring large-scale efforts in the final stage. This performance naturally caused many fans to complain, blaming Milan for lack of ambition. But, is this the truth? When the club officially announced the financial situation of the 2019/20 season, people may be able to understand the logic behind Milan's series of market operations.
On October 9, Beijing time, Milan officially announced the operating data for the 2019/20 season. Affected by the epidemic, the Rossoneri’s overall loss last season reached 195 million euros, setting a club record once again. Of course, the overall state of the Serie A team under the epidemic is very worrying. For example, Roma’s loss reached 202 million euros, and the giant Juventus’ loss in revenue was also close to 90 million euros. According to estimates, Inter Milan’s loss is probably also Will exceed 100 million euros.
However, the overall recession in European football cannot conceal the weakness of Milan’s finances. In the past ten years, the Rossoneri has not been profitable in terms of revenue and expenditure. This veteran Serie A giant has suffered a total loss of 914.5 million euros in the past ten years. Both Juventus (loss of 281.5 million euros) and Inter Milan (loss of 470.3 million euros) combined, far exceeding the second loss-making Roma (527.2 million euros).
In the past few seasons, Milan has invested a lot in the transfer market, which has caused the club’s loss to increase from 126 million euros in the 2017/18 season to 146 million euros in the 2018/19 season, and this year it has reached nearly 200 million. In the Berlusconi era, Milan was gone forever on the road to breaking a loss record. However, behind the shocking expenditures, the team's performance did not improve in the slightest, and the best record was only fifth in the 2018/19 season.
The results did not produce a qualitative change, but the losses were steadily increasing, so that the Milan team has too many high-paid and low-energy "junk contracts", which greatly restricted the development of the club and set the tone for the signings of the summer window this year.
We might as well take a look at Milan's payroll this season. There are only two top-paid players in Serie A-Ibrahimovic with 7 million euros and Donnarumma with 6 million euros, and only 10 players have a salary of more than 2 million euros. A horizontal comparison shows the gap. In the payroll of Serie A overlord Juventus, only four players earn less than 2 million euros.
In terms of the team’s overall salary expenditure, Milan is no longer as cost-effective as usual. The total salary is only 90 million euros, ranking fifth in Serie A, which is lower than Juventus’s 236 million euros, Inter’s 149 million euros, and Rome’s 112 million euros. And Naples' 105 million euros. You know, in the season when the Chinese capital was in charge, Milan's salary expenditure was 117 million euros. In the 2018/19 season, redundancy intensified, and the team's salary expenditure reached 140 million euros, which is completely inconsistent with the team's competitive strength.
Milan's salary structure has improved last season, but it is still at 115 million euros. In the absence of a significant increase in income, further reduction of expenses is the only option. So this summer window, the management headed by Maldini focused on the introduction of young players, and completely sent away players who were not planned by Suso, Paqueta, Ronaldo, Bigglia, Reina, etc. The team freed up salary space and eased financial loopholes to a certain extent.
In the transfer window that just passed, Milan also made a profit of 25.8 million euros after the introduction of Tonali, Dias and Dalot, and became a clear stream among the top Serie A teams. According to media reports, the team's transfer budget for the winter window is only 16 million euros-which is not even as good as the Premier League relegation team. The dissatisfaction of the fans is on the one hand, and the difficulty of the club is on the other. The mediocre record leads to a decline in influence, which in turn makes commercial development stagnant. What Milan needs to do most now is to lose the posture of the giants and step by step. From the negative cycle to the positive cycle.
In the 2020/21 season of Serie A, Juventus and Inter Milan have made their determination to compete for the title. Among the traditional giants, only Milan's goal is to fight for fourth, which is in line with the current situation of the club's economy and competitive strength. The 2017/18 season so far has been proved to be a failure. Under the thinking of modern football, the cost-effective rise route has become the best choice for the Rossoneri.
In the past ten years, only Naples, Crotone, Atalanta and Sassuolo have achieved profitability in Serie A. Their stories are worthy of reference for Milan. Naples relied on the system it cultivated to rise and became Juventus’ biggest challenger in the league. Needless to say, Atlanta’s youth training can guarantee its strength even if it becomes a giant supermarket; Sassuolo is a model of grass-roots foothold and is determined by the small ball. Will develop ideas, they become a foothold in Serie A.
People still clearly remember the madness of Milan in the summer of 2017. The team invested 200 million yuan in the transfer market, but the result was a bit of a feather on the record, which worsened the financial situation and further reduced the fault tolerance. From the perspective of financial strength, Milan is no longer a top-tier giant. What they need to do is to abandon the shackles of the "rich title" and use a low-key and pragmatic approach to revival.
[Milan blockbuster transfer this summer: Ibrahimovic contract extension = the most critical signings to sign 2 future stars]
Fortunately, the club management has gradually seen the facts and began to start the route of youth, which is doomed to win the championship will not be achieved overnight, but need time for continuous precipitation. Milan currently has the youngest squad in Serie A and the team has unlimited potential. Perhaps relying on a group of children can not win anything, but it may rely on the power of youth to fight for a possibility in the future.
During the epidemic, any team will encounter huge challenges. The same is true for Milan, but it is also an opportunity. With the overall environment "saving food and clothing", the gap in investment between Milan and its competitors will be Was reduced. In any case, Milan today is no longer the Milan of the past. It is the team's top priority to score in the Champions League and improve finances. Milan fans may wish to look at the team's strategy with a more rational mindset. After all, freezing three feet is not a day's cold, and Milan's reconstruction will never be completed in a day.
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